SAMPLE

This is an example report for a fictional page, so you can see the output before running anything. The layout, scoring and fixes are the real ones — only the site is made up.

Overall score — this page

53/100
Needs GEO Optimization

6 of 25 questions get no answer on this page · 4 of 6 technical signals need work

Tankless water heater installation · English · https://www.example.com/tankless-water-heater-installation

Question Score

62

30% of overall

Covered

12

of 25

Partial

7

of 25

Missing

6

of 25

Recommended fixes

5 actions for www.example.com
Can AI bots crawl this site?AI Crawler Access
Current78/100
After fix~95/100+17

robots.txt is a site-wide file — blocking AI bots here prevents them from crawling any page on this domain. Unblocking is the highest-priority fix.

Is this site listed in llms.txt?LLMs.txt
Current0/100
After fix~100/100+100

llms.txt lives at the domain root and describes the whole site to AI agents. Its impact on citation rates is plausible but not yet confirmed by published research.

Does this page have schema markup?Structured Data
Current20/100
After fix~100/100+80

JSON-LD schema markup helps AI engines correctly categorise your content and may improve how it is attributed in their answers.

Does this page answer the right questions?AI Question Coverage
Current62/100
After fix~74/100+12

Your page does not answer questions that AI search engines frequently receive about your topic. Add them as clearly-headed sections with a direct one-paragraph answer each.

Do I need to upgrade my gas line for a tankless water heater?
How often does a tankless water heater need descaling?
Can I install a tankless water heater myself?
Does the site appear trustworthy?E-E-A-T Signals
Current33/100
After fix~100/100+67

Add author bylines and a link to an About or Team page — this signals to AI that a real organisation or expert stands behind the content, which may increase citation likelihood.

Author markup — add Person JSON-LD (see code snippet below) or itemprop="author" on the author element
Author or About page link (/author, /about, or /team)

Organization schema already present — add author fields to it.

Estimated score after all fixes

Current53/100After fixes~66/100

Projected gain is conservative (40% of theoretical max) — real-world improvements depend on implementation quality.

www.example.comAnalyzed 20 Jul 2026
53/100
Needs GEO Optimization
53/100
Overall Score
47/100
Typical range
reference
81/100
High performers
reference
Score tracked automatically on re-audit.
Start HereLow effort · Quick wins
1
AI Crawler Access+17 ptssignal score

Blocked AI bots prevent ChatGPT and Perplexity from seeing your content at all.

2
LLMs.txt+100 ptssignal score

Create /llms.txt at your domain root (llmstxt.org standard). No major AI provider has confirmed it affects citation ranking — treat this as low-cost preparation, not a confirmed ranking signal.

3
Structured Data+80 ptssignal score

Schema markup helps AI engines correctly categorize your content and may improve how it is attributed in answers.

Fix these first

1
E-E-A-T Signals+67 ptssignal score

Pages with clear authorship and organizational identity are more likely to be cited by AI engines as authoritative sources.

2
AI Question Coverage+12 ptssignal score

Your page doesn't answer questions AI engines commonly receive about this topic.

Score breakdown
Answers the right questions?30% of score
Good

Mostly — the majority of questions are covered, but remaining gaps reduce citation frequency.

Raw score:62/100· Weight: 30%
Requires content work+12 pts signal
Can AI bots access this site?20% of score
Good

Partial — some AI bots are likely blocked in robots.txt (a site-wide setting).

Live search access
ChatGPTPerplexityGeminiClaude
Training crawlers
ChatGPT-UserOAI-SearchBotClaude-SearchBotanthropic-aiPerplexity-User

Note: Cloudflare and other CDN/WAF firewall rules can block AI bots even when robots.txt allows them. Check your WAF settings if bots report access issues.

Raw score:78/100· Weight: 20%
Easy fix+17 pts signal
Has structured data markup?15% of score
Critical

Not detected — we found no JSON-LD of the types AI engines rely on. If you have added schema recently, re-audit to re-check.

Raw score:20/100· Weight: 15%
Easy fix+80 pts signal
Content in Q&A format?15% of score
Partial

Partial — some sections are well structured, but most aren't in Q&A format.

Checked on the audited URL only. If your FAQ or Q&A content lives on a separate page (e.g. /faq), audit that URL directly for a higher score.

Raw score:45/100· Weight: 15%
Has trust-building evidence?10% of score
Partial

No — page lacks statistics or external sources. AI engines prefer pages that back claims with data.

Raw score:30/100· Weight: 10%
Is the content fresh?5% of score
Excellent

Yes — content was recently published or updated.

Date found via JSON-LD:14 May 2026(2 months ago)

Scoring bands: ≤1 mo → 100 · ≤3 mo → 85 · ≤6 mo → 70 · ≤12 mo → 50 · ≤24 mo → 25 · older → 10

Raw score:85/100· Weight: 5%
Appears authoritative?5% of score
Partial

Not detected in markup — we found no author byline, About link or Organization schema. Trust signals that exist only as text or images are not machine-readable, which is what this measures.

Author bylineAuthor profile linkOrganization schema
Raw score:33/100· Weight: 5%
Medium effort+67 pts signal

AI citation check

We ask two live answer engines a sample of the questions above and record which answers used this site as a source. Reported separately, never averaged — and not part of the score, because citations move with an engine's index, not with the page.

Perplexity2/5 cited

plus 1 answer that named the site without using it as a source

OpenAI search1/5 cited

looked at the site for 2 more questions and chose another source

Questions

A real audit grades 25 questions. Here are 8 of them.

Are tankless water heaters worth it?Covered
How long does a tankless water heater last?Covered
Electric or gas tankless water heater — which is better?Covered
How much does tankless water heater installation cost?Partial
What size tankless water heater do I need?Partial
Do I need to upgrade my gas line for a tankless water heater?Missing
How often does a tankless water heater need descaling?Missing
Can I install a tankless water heater myself?Missing

Run this on your own page

Takes about 30 seconds. No account needed for the first one.

Audit my page